Google Ads & Local SEO

In a competitive market, simply having a website isn’t enough. To make sure your dental practice stands out, you need to show up when and where potential patients are searching for services like yours. 
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Helping you get noticed by more patients in your community and beyond.

Why Google Ads & Local SEO Matter for Your Dental Practice


In today’s digital age, Google Ads and Local SEO are two of the most powerful tools you can use to attract new patients and grow your practice. Whether you’re targeting patients searching for specific treatments like dental implants, Invisalign, or emergency care, Google Ads ensures you're visible to them. Combine that with Local SEO, and you’ll not only show up in organic search results but also dominate the local market by ranking higher in Google’s Map Pack.


The Power of Google Ads for Dentists


Google Ads gives your practice immediate visibility. With the right strategy, your practice can appear in front of patients when they’re actively searching for dental services. From search ads to display ads, Google Ads lets you target your audience precisely, ensuring your marketing budget goes further by reaching only the right people.


Local SEO for Dentists: Show Up Where It Matters Most


Local SEO is essential for dental practices that want to rank high in local searches. By optimizing your website for local search terms and ensuring your Google My Business profile is fully optimized, we ensure that when potential patients search for dentist near me, dentist in Fort Lauderdale, or specific dental services, your practice appears at the top.


Our Google Ads & Local SEO Process


When you partner with Digital Floss for Google Ads and Local SEO, we take a comprehensive approach that ensures both paid and organic strategies are working together to drive the best results.


Google Ads Strategy


  • Keyword Research: We perform thorough research to identify the most valuable keywords for your practice. Whether it’s dental implants, cosmetic dentistry, or root canals, we target keywords that match patient intent.

  • Ad Creation: We design high-converting ads that stand out. From the headline to the call-to-action, every element is crafted to capture clicks from your ideal patients.

  • Targeting: We target the right geographic area to ensure your ads reach local patients. This geo-targeting maximizes your ad spend by showing your practice to people who are most likely to visit.

  • Ongoing Optimization: Ads are continuously monitored and optimized to improve performance, lower cost-per-click (CPC), and increase your return on investment (ROI).

Local SEO Strategy


  • Google My Business Optimization: We fully optimize your Google My Business profile to increase visibility in local searches. This includes managing your reviews, updating business information, and ensuring your practice shows up in the local map pack.

  • On-Page Optimization: We optimize your website for local keywords, ensuring that your practice appears when patients search for services near them.

  • Local Listings: We help you get listed in local directories and ensure your practice’s information is consistent across the web.

  • Content Creation: We create location-specific content to boost your SEO ranking and make your practice stand out in local searches. This includes blog posts, location pages, and local backlinks.

Benefits of Google Ads & Local SEO for Dentists


Increased Local Visibility

By combining Google Ads with Local SEO, we ensure your practice is visible when potential patients are actively searching for dental services nearby.


Immediate Results with Google Ads

With Google Ads, you can see immediate traffic and leads. This provides a quick return on investment and drives new patient appointments almost instantly.


Long-Term Growth with Local SEO

Local SEO focuses on long-term growth by improving your organic rankings. While Google Ads gives you short-term visibility, Local SEO ensures that your practice continues to attract patients through organic search over time.


Better ROI

Combining both strategies ensures that your marketing dollars are spent wisely. Google Ads bring immediate results, while Local SEO helps you build sustainable, long-term visibility in search results.


Competitive Advantage

In a highly competitive market, it’s important to not only show up in search results but to stand out. By optimizing for Local SEO and running targeted Google Ads, your practice will gain a competitive edge in local searches.


Why Choose Digital Floss for Google Ads & Local SEO?


At Digital Floss, we specialize in creating Google Ads and Local SEO strategies tailored to the needs of dental practices. Our team has deep expertise in both paid search marketing and local SEO, allowing us to create integrated strategies that drive results.


We don’t just manage your Google Ads or SEO separately—we make sure they work together, ensuring that your practice gets the maximum exposure possible.

Need Help? 

Frequently asked questions 

  • What is Digital Floss?

    Digital Floss is a full-service dental marketing agency specializing in helping dental practices and DSOs grow their patient base, increase visibility, and improve online engagement through a combination of social media marketing, video content, SEO, Google Ads, and lead generation strategies.

  • Who do you work with?

    We work exclusively with dental practices, pediatric offices, orthodontists, and emerging dental service organizations (DSOs). Our focus allows us to tailor marketing strategies specifically for the dental industry.

  • How do I get started?

    Simply reach out via our Contact Us page or schedule a consultation. We’ll review your practice’s goals and create a custom strategy to help you grow.

  • Why should I invest in custom video production?

    Videos are one of the most effective ways to engage patients, showcase your services, and build trust. Custom videos improve website engagement, boost social media visibility, and help convert leads into booked appointments.

  • What types of videos can you create?

    We produce service highlight videos, patient testimonials, educational content, office tours, staff introductions, and social media clips—all tailored to your brand and audience.

  • Do you handle filming and editing?

    Yes. We manage the entire process from scripting and filming to editing, graphics, and final distribution, ensuring professional, high-quality videos.

  • How can Google Ads help my dental practice?

    Google Ads allows your practice to appear at the top of search results when potential patients search for services you offer. It provides immediate visibility and drives high-quality leads directly to your practice.

  • What is Local SEO, and why does it matter?

    Local SEO ensures your practice ranks for searches in your geographic area, including Google Map Pack listings. It’s essential for attracting patients nearby who are actively searching for dental services.

  • Which platforms do you manage?

    We manage Instagram, Facebook, YouTube, LinkedIn, and X, creating a consistent, engaging online presence for your practice.

  • How often will you post content?

    Posting frequency is tailored to your goals and strategy, usually ranging from 3–5 posts per week, plus story updates and engagement with followers.

  • How does the funnel increase bookings?

    By capturing leads at multiple points (social media, ads, website), nurturing them through automated communication, and guiding them to schedule consultations, funnels convert more interest into real appointments.

  • What is AI SEO?

    AI SEO optimizes your website for AI-powered search engines like Google SGE and ChatGPT, ensuring your practice is visible as search technology evolves.